The Stone Cold Truth

An infographic set that aims to educate consumers about the ethical consequences of the global diamond industry.

ROLE

Creative Direction, Design

DELIVERABLES

Motion Design, Publication

TIMELINE

September 2019 - November 2019

As the democratization of luxury is becoming more apparent, it is necessary for consumers to understand how their purchasing decisions affect the livelihood of the miners, diamond cutters, and polishers involved. While there has been more awareness of issues involving conflict diamonds, it is important to be aware of how some of the conflict in the diamond industry is not always apparent.

01 / SUMMARY

The Stone Cold Truth is a series of infographics created to advocate towards awareness surrounding the global diamond industry.

The narrative written in these infographics take the audience member through history. It explores the diamond cartel, the need for transparency in the supply chain, the countries associated with conflict, and proposes solutions to the crisis.

Designed as both a pamphlet for audience members to open up and a video to explore, this project aims to reach viewers on both the physical and virtual planes.

How can we better educate consumers to make informed and ethical purchasing decisions when shopping for jewelry?

02 / SOLUTION

With better education, consumers can make informed choices and understand the ethical implications behind their decisions.

In order to visualize the information, I decided to create a pamphlet that opened up to present my information in a narrative form. This allowed the user to carefully open and explore the piece at their own pace. The pamphlet was intended to be shown in physical jewellery showrooms or exhibitions.

03 / MOTION DESIGN DEVELOPMENT

Reformatting the infographic from print to digital allows audiences to be guided through a narrative.

When creating the digital infographic, the illustrations from the print piece were brought into After Effects and animated. This video was meant to be presented online, giving the information a chance to be shared and promoted through the internet, therefore reaching a broader audience.

04 / CONCLUSION

Two different mediums helped consumers process the information in different ways.

The pamphlet method offered a tactile way for consumers to navigate the information at their own pace, while the animated explainer video quickly went through the information and allows the user to be guided by narration.

The Stone Cold Truth

How can we better educate consumers to make informed and ethical purchasing decisions when shopping for jewelry?

Interested in working together?