Classic annual reports fall flat because they focus solely on the data instead of the way that they are presented. Audiences without an established financial knowledge background might have trouble understanding the content of an annual report because of the lack of clear, comprehendible information.

Starting the report with bold text, showed off the bold developments that the company made during that fiscal year. I included an infographic in order to present the global expansion of the company.

.The Stream Annual report is designed for an audience of young investors; it uses informal language and visuals to attract a new generation of investors.

Before typesetting the content in the annual report, a brand identity needed to be created for the fictitious streaming service. After exploring multiple different concepts, a bold, rounded sans-serif was chosen to demonstrate a friendly and highly impactful personality. This is reflected in the illustration style and the line weights used throughout the document.

A bright yellow was chosen for the brand to represent a TV's glow and to highlight the boldness of the brand.