Revive is a campaign that advocates for more responsible wildlife tourism. Through the creation of posters and a web infographic, Revive explores the issues related to animal abuse in Thai tourism venues.

Using a somewhat comedic approach with witty slogans, the posters are bright and draw in attention with colour contrasts and clean typographic elements.

These posters are intended to be posted in common tourist travel spots such as airports, train stations, and bus terminals. If these posters are integrated into areas with high tourist traffic, it has a higher chance of attracting the target audience.

In addition to the posters, I created a digital infographic for the campaign, I used Sketch to design the pages and Principle to add parallax animation to the website. I wanted to make the site more dynamic and add depth with the animations.

The web infographic that was created is meant to be part of a database that could incorporate more countries in the future.

Overall, the illustrations created a fun effect for the viewers to engage with. I felt like it added a playful mood to a serious topic.

I think that I could develop this idea further by making the web infographic a directory of different countries that have their own wildlife tourism issues. For example, tackling issues associated with Orcas in the U.S. and polar bears in Canada.